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History

37 YEARS OF GLAMOUR and STYLE

In 1982, brothers Manfred and Peter Erlacher established the Chervò sportswear brand. Initially established as a skiing brand, in the early nineties it revolutionized the way of dressing on the golf course- no longer traditional attire of yesteryear. A more casual fashion, combining all-Italian style with highly technical fabrics. Since then, Chervò has remained true to its original, unconventional character, becoming the symbol of chic-tech fashion. 

 "OUR ROOTS ARE IN THE WORLD OF SPORTS, BUT OUR PRODUCTS ARE IDEAL FOR EVERY OCCASION."

Today, Chervò is present in more than 30 countries around the world. As one of Europe's leading sportswear brands, as well as one of the most prestigious European sportswear brands in the USA, Japan, China and Korea.