The new corporate offices of Chervò USA, as well as the brand’s first showroom in America, debuted a fresh, modern, sophisticated interior design concept while combining wholesale in a retail environment.
Officially open on March 11, 2019 by Mr. Manfred Erlacher the CEO of Chervò S.p.A, the new premises are part of the Chervò strategy to garner the American market which started with the acquisition of the USA licensee at the beginning of 2018. With a leading position in Europe and other parts of the world, America represents Chervò’s new frontier. The company is firmly committed to becoming a major player in the luxury segment of golf and sportswear.
Experiential Shopping Concept
Chervò has created the type of experiential/interactive shopping concept that merchants desire. With 4,000 square-feet located in the heart of the Palm Beaches, the showroom is a bright and spacious HQ/showroom with a contemporary feel.
“We’ve created this space to feel like the idyllic modern, storefront. Clean lines, understated elegance with simple and classy displays to inspire our buyers and consumers alike. We love the idea of creating a private shopping experience, showcasing three seasons at once,” says Mrs. Layne Dempsey, VP of Sales & Operations, Chervò USA. “With twenty-five of our best green-grass partners within a thirty-minute drive, our new location is the perfect destination.”
The success of Chervò doesn’t end on the golf courses and in the most exclusive club houses.
The Chervò products are indeed just the thing for everyday living. The brand’s dress code is perfect for feeling just right any time of day where the comfortable, sporting style makes its mark with a dash of elegance.
Chervò is just the ticket for those traveling, either for business or pleasure, always feeling at ease with oneself.
Today the new challenge facing Manfred and Peter Erlacher, as well as all the Chervò staff, is to bring the Chervò style to all the countries of the world where golf is played and where Italian creativity makes the difference.
Chervò ...Wherever, Whenever.