VALENTINE’S DAY GIFT GUIDE 2023: Surprise Him With Gifts That Say- I Love You

Valentine’s Day is nearly upon us, which means that if you haven’t shopped by now, it’s time to start the search for a thoughtful gift for the special man in your life. If you’re aiming to find the perfect present, Style Lujo is here to help- we’ve pulled together a master list of gift guides for all the special someone’s in your life.


Fresh off a few days scoping out the latest merch at the PGA Show, Tour Editor Michael Ruuska gives us the scoop on the never ending jogger debate, and more.

Hit the Slopes with Our Favorite Ski Gear and Accessories for 2023

Whether you are heading to Aspen or Gstaad, it’s time to upgrade your ski gear this winter season. Below we have curated a list of our favorite ski gear and accessories for the 2023 ski and snowboarding season. See you on the slopes!


Tour Editor Michael Ruuska recaps the Waikiki fashion scene at the Sony Open.


From classic crewneck sweaters to fashionable beanies, check out these styles he needs for the cold season:

In preparation for the gifting season, there are a few things to consider when buying winter essentials – such as water-resistant, mid and bottom layers, and hybrid beanies that fit snugly and look good.


The Best Golf Polos That Deliver Style And Comfort Through Every Round

Wearing one of the best golf polos is as essential as playing with top clubs or sporting the right golf shoes. You can wear a t-shirt or crew neck on some local munis, but a polo with the proper collar and blend of fabrics is absolutely required on most golf courses (and certainly on upscale tracks).

Golf Gifts for Her: Our Guide to 2022 Holiday Golf Shopping for Women

Whether he’s your lover, brother, dad, gramps, college buddy or neighbor there’s always that question: What to gift our favorite guys this holiday?
Here’s a great list to choose from to spoil them with. Go ahead, they deserve it!

Golf Gifts for Her: Our Guide to 2022 Holiday Golf Shopping for Women

The 2022 holiday shopping season has arrived and it's time to stock up on great golf gifts for the golfer in your life. Here's our list of golf gifts for women who love the game of golf.

2022 Holiday Golf Gift Guide and Christmas Wish List


The good ol’ holiday gift guide is a tradition unlike any other. Every brand, media outlet, and person with an Instagram account has one. How is GolfThreads’ Holiday Gift Guide different? Instead of compiling some PR-driven list of products, the GolfThreads Crew has decked the halls with fashionable jackets, shirts, pants, shoes, and accessories that are actually on our holiday gift lists or that are integrals parts of our rotation.

Golfweek's 2022 Holiday Gift Guide: Here's what's trending in winter golf fashion

The holidays can be a very stressful time when it comes to shopping for everyone on your list. Golfweek has rounded up some of the top trending styles in winter golf fashion.

Golf Chicago Fall 2022

Invest in Fall. Shop Golf Chicago Fall Gift Guide.

Italian Sportswear Brand Chervò Celebrates 40 Years of Luxurious Sportswear

Italian Sportswear Brand Chervò Celebrates 40 Years of Luxurious Sportswear

Looks ahead to another 40 years as it continues to grow and seek out new challenges in design and fabric technology for a growing international customer base.

These 9 Fall Must-Haves Also Double As Great Holiday Gift Ideas

The leaves are changing, the temperature is dropping and fall is finally here! Time to break out that cozy sweater, take a trip to your local apple orchard, and of course, get a head start on your holiday gifting. To help you do all that, we’ve rounded up nine products that’ll give you all the fall feels and make great holiday gifts for your loved ones.

Since the Pandemic, Men’s Golf Apparel Is More Casual and Comfortable Than Ever

Once upon a time, men’s golf apparel had to abide by strict dress codes, and men stepped up to the tee in clothes that were seemingly uniform-like. But recently, specifically in the past few years, what’s become acceptable on the course has grown more accommodating to the players’ comfort and movement.


Chervò will be the licensed merchandise supplier for the prestigious 44th Ryder Cup, making its debut in Rome, Italy, in Fall 2023. The brand’s team is excited for the opportunity and has crafted a one-of-a-kind collection for the event featuring signature fabrics and technologies.

Chervò protagonista al DS Automobiles 79° Open d’Italia

Chervò players Johannes Veerman and Kurt Kitayama Play in the Italian Open at the Marco Simone Golf & Country Club in Rome.

Chervò to Produce Ryder Cup Collection

Not only is the upscale Italian sportswear and golf brand commemorating its 40th anniversary this year, it has also been selected as an official licensee for the 44th Ryder Cup that will take place at the Marco Simone Golf & Country Club in Rome from Sept. 25, 2023, to Oct. 1, 2023.

Modern Fashion: Manfred and Peter Erlacher of Chervò On The 5 Things You Need To Lead a Successful Fashion Brand Today

Make your brand recognizable (Peter). It is the search for beauty, harmony and refinement that guides us in carrying out our activity, thinking and looking at what surrounds us and inspires us: Italy and the Mediterranean, with its colors, its climate, its nature, its history, its flavors and its joy of living.


BIG fan of Kitayama’s kit! The Chervo Lucky Orange Trousers with the Avenida Beach Stripe Navy Polo was a dazzling combination.

Nine Showstoppers Worthy of a Look

The PGA's annual summer gathering, now known as the PGA Show Buying and Education Summit, is a smaller, slower-paced event compared to January's long-running PGA Merchandise Show.

Society for International Menswear trade show celebrates a return to tailoring

On the sportswear front, men are also thinking about technicality and fabrications differently from before, too. Layne Dempsey, vice president of sales and operations at golf brand Chervo USA, told FashionUnited, “It’s always been about technology in our fabrics for us. Men are looking for more multifunctional use garments."


Finding the right balance between sustainability and style can be a challenge, but it’s one that leading Italian luxury sportswear brand, Chervò has been working towards since 1982. The brand’s high-tech fabrics, paired with refined details and casual elegance, make for unmistakable style.


Italian luxury golf and sportswear brand, Chervò is cheering on its players who are wearing the Mediterraneo ’22 Collection. The brand is celebrating 40 years in the golf apparel industry, and is excited to continue delivering the highest standard of quality combined with modern design elements.

Averee's fashion favorites from the PGA Tour's Honda Classic

The Honda Classic wrapped up on Sunday and in Palm Beach, Florida, fashion, the players dressed for sunny skies, palm trees and bright green fairways. Vibrant colors and eye-catching patterns took the stage this year as players are expanding their comfort zone.

11 Stylish Pieces of Ski Gear That Look Good on and Off the Slopes

Ski gear is a world unto itself and you’ll want to be extra careful about where you invest: some pieces look cool but lack in performance; others are the real deal but hardly look appropriate for après activities. Here, we’ve selected some of the season’s finest ski apparel and accessories, so you can rest assured that your look will perform on and off the slopes.


The Italian luxury golf and sportswear brand, Chervò launches their newest Mediterraneo 22’ Collection just in time for the new year. As they celebrate 40 years in the industry, the brand is excited to continue delivering the highest quality of standards and modern design elements with each and every collection.

The Newest Men’s Ski Wear Of 2022

Right in time for the new ski season, 2022 promises to be a year that is action-packed with new gear to hit the slopes in style.

In Review: Chervó Sparviero and Uanted

Take a look at FW21 Sparviero and Uanted from the point of view of a non-golfer.



Give the Gift of Luxury this Season

Give a Luxury gift this season.  

The Want List: Cozy Italian Luxury Activewear from CHERVO

Whether your winter vacation plans involve a Caribbean resort or hitting the slopes, the Italian luxury sportswear brand, Chervò has the perfect outfit. Priding itself on quality, Chervò combines all-Italian style with highly technical fabrics, making their pieces ideal for winter travel. For golfing or skiing, or simply looking chic in the lounge, Chervò has you covered.

The Evolution of the Vision of Chervò’s High-Tech, Luxury Sportswear

Chervò is a forty-year-old prestigious Italian brand of sportswear, designed and dedicated to leisure pursuits. But this brand is more than it appears. Certainly, their apparel is designed for an active, high-end lifestyle, but it is also a company that uses the highest components of new technology to make their apparel eco-sensitive, water-repellent, and in all ways, stronger.

These Holiday Gifts for Golfers Are a Hole-in-One

f there’s a golfer on your gift list this holiday season, there’s probably no easier person to shop for. Players are always in need of stuff—whether it’s a sharp new polo, an unembarrassing hat to fend off summer’s blazing sun (or a snowbird winter day), or a replacement box or two of quality golf balls. You see, the best gifts for golfers don’t have to be out of the box. In this case, practical gifts are the way to go.

This Holiday Gift Package Comes With Private Jet Time and a Week on a Yacht — for $1.5 Million

Give the gift of luxury this season. This Holiday Gift Package Comes With Private Jet Time and a Week on a Yacht — for $1.5 Million.

'Inspired by nature': New Chervó USA fall/winter collection highlights seasonal mood designs

Chervó USA, an Italian luxury golf and sportswear brand, has introduced its new Fall/Winter collection that mimics nature through earth tones. The collection features three seasonal mood designs to complement different on- and off-the-course occasions: Active Sport, Mauve and Mountain Sunset.

Editor’s Picks: The 5 best high-performance golf shorts for the heat

The very best of golf performance shorts. Find out why you should have the Giando shorts in your closet!

Former Texas A&M Aggie Johannes Veerman wins for first time on European Tour

Johannes Veerman is on a bit of run. In his 59th start on the European Tour, Veerman is finally a winner, claiming the D+D Real Czech Masters in Prague.

The American who just won on the European Tour wanted to be a doctor ...

... until he realized doctors want to be golfers. Johannes Veerman wins the D+D Real Czech Masters for his first European Tour win.

2021 British Open: What Players Will Wear at Open Championship at Royal St. George's

The 149th British Royal St. George's is sure to bring unpredictability, whether it be the weather or the winner. See what the top players will wear during the week.

2021 U.S. Open: Elements of Style

See what the professionals will wear during the 2021 U.S. Open at Torrey Pines' South Course.

Father’s Day Gift Guide: The Best Golf Clothing And Shoes For Dad

Then, in 1987, when breathable outdoor fabrics were still in their infancy, he took up golf and created Chervò AcquaBlock, a fully waterproof light, silent, and breathable fabric that quickly made the company one of the best-known golf brands in Europe, worn by numerous professional players on the PGA European Tour and Ladies European Tour.

2021 Father's Day Gift Guide: The Best Golf Gifts for Dad

Bucket hats are arguably the most useful golf accessory. Not only do these wide-brimmed caps provide the best sun protection, they’re also incredibly on-trend in the fashion world.

Getting A Read On Italian Golf Wear Brand Chervò

Decades before teeing up a golf apparel brand with his brother, co-founder and creative director Peter Erlacher was an accomplished alpine ski racer in the late 1960s and early 1970s. While coaching was a calling, the profession didn’t exactly pay big bucks. Dive into how a side hustle inspired Peter to band together with his brother Manfred and create their own global sportswear brand, Chervò nearly 40 years ago.

Silent golf rainwear? This Italian ski brand (Chervò) is making it

Noisy rainwear? No more.
Co- Founder and Chief Designer Peter Erlacher was familiar with the design and styles of sportswear in the 80s and recognized that golf was a game designed to be played outdoors for many hours and sometimes in rain. He believed that old-fashioned rainwear interrupted a golfer’s smooth swing with its stiff and noisy fabric, so he created Chervò AquaBlock technology, golf rainwear that minimized the noise of standard rainwear...

25TH Annual Men of the Year, Holiday Gift Guide Issue

Not all winter performance jackets are created equal and GQ recognized just that. Meet The MONDELLO Jacket, Featured in GQ, DECEMBER 2020 25TH Annual Men of the Year, Holiday Gift Guide Issue. Live beyond the boundaries with our Tech Fabrics created for extreme winter temps. The Pro-Therm, Comfort, Aqua Drop, Happy Goose; down free, hygienic, heat retention, and eco-friendly offer maximum thermal insulation and flexibility for optimal style and performance.