THE CHERVÒ EXPERIENCE
CHERVÒ SS23 COLLECTION
INSPIRED BY ITALY’S ETERNAL CITY AHEAD OF 2023 RYDER CUP
Hot off the Press…
Rome’s iconic and glamourous style has provided inspiration for the eagerly anticipated Spring-Summer 2023 Collection – a fitting choice with the Eternal City set to be at the center of the golfing world this autumn when it hosts the Ryder Cup.
For decades, Chervò – an official supplier of the 2023 Ryder Cup – has been at the forefront of Italy’s quest to provide high-quality golf apparel since launching in 1982 and, in that time, has released a range of high-performance items that have been worn by male and female golfers across the planet.
With some thrilling milestones to celebrate, including its 40th anniversary, a maiden PGA Victory with Kurt Kitayama, PGA Tour Member and Ambassador and the first ever Ryder Cup to be held on Italian soil, the company has looked back at its own past and heritage for inspiration for its new Spring-Summer 2023 Collection.
Reflecting upon company archives proved to be the driving force with many pieces adopting the boldness of knockout pink and electric blue. The favorite butterfly pattern in the women’s line and the all-over diamond print on the men’s line also both feature heavily in the collection – a throwback to the spirit of the past.
The spirit of looking back and revamping the past also drove the company to the cobbled streets and history of Rome as the Italian capital prepares to welcome one of global sport’s biggest events. Gladiator-inspired prints on the men’s collection of polo shirts see tigers and Roman shield patterns feature all-over these statement pieces – the very same Roman-nostalgic patterns are presented in a variety of garments that offer an understated yet nuanced style which can be easily worn on and off the golf course.
The women’s line has been inspired by Roman elegance, with tulip red a standout mood. Earthier tones such as green, light blue and beige find their relevant space in both collections as well, to guarantee a sense of soothing elegance that brings the core concept of Chic & Tech to its peak.
The latest collection has also been made to enhance sports performance thanks to the high-tech fabrics and innovative materials incorporated into the garments. Dry-matic fabrics and SunBlock technologies will keep you cool in the summer sun, while the Wind-Lock and CH THERMO LIGHT fabric will help keep you warm through the colder spring months.
As an official supplier for the 2023 Ryder Cup, Chervò has also launched a separate line of clothing in celebration of the event. The Chervò Ryder Cup collection for both women and men has been inspired by the spirit that defines the competition and sees elegant designs introduced across a range of items perfect for golf whatever the season thanks to the technologies at play.
Chervò’s newest items will be worn on tour by several of their own warriors this season. Top-ranked golfers such as PGA Tour player Kurt Kitiyama, DP World Tour pro Johannes Veerman, and LPGA Jenny Shin are just a handful of the Chervò players battling it out around the world in 2023.