LUXURY SPORTSWEAR BRAND, CHERVÒ, GAINS LICENSING TO THE 44TH RYDER CUP APPAREL
Chervò will be the licensed merchandise supplier for the prestigious 44th Ryder Cup, making its debut in Rome, Italy, in Fall 2023. The brand’s team is excited for the opportunity and has crafted a one-of-a-kind collection for the event featuring signature fabrics and technologies.
Not only is the upscale Italian sportswear and golf brand commemorating its 40th anniversary this year, it has also been selected as an official licensee for the 44th Ryder Cup that will take place at the Marco Simone Golf & Country Club in Rome from Sept. 25, 2023, to Oct. 1, 2023.
Modern Fashion: Manfred and Peter Erlacher of Chervò On The 5 Things You Need To Lead a Successful Fashion Brand Today
Make your brand recognizable (Peter). It is the search for beauty, harmony and refinement that guides us in carrying out our activity, thinking and looking at what surrounds us and inspires us: Italy and the Mediterranean, with its colors, its climate, its nature, its history, its flavors and its joy of living.
The PGA's annual summer gathering, now known as the PGA Show Buying and Education Summit, is a smaller, slower-paced event compared to January's long-running PGA Merchandise Show.
Society for International Menswear trade show celebrates a return to tailoring
On the sportswear front, men are also thinking about technicality and fabrications differently from before, too. Layne Dempsey, vice president of sales and operations at golf brand Chervo USA, told FashionUnited, “It’s always been about technology in our fabrics for us. Men are looking for more multifunctional use garments."
GOLF AND SPORTSWEAR BRAND CHERVÒ COMBINES LUXURY AND SUSTAINABILITY
Finding the right balance between sustainability and style can be a challenge, but it’s one that leading Italian luxury sportswear brand, Chervò has been working towards since 1982. The brand’s high-tech fabrics, paired with refined details and casual elegance, make for unmistakable style.
Italian luxury golf and sportswear brand, Chervò is cheering on its players who are wearing the Mediterraneo ’22 Collection. The brand is celebrating 40 years in the golf apparel industry, and is excited to continue delivering the highest standard of quality combined with modern design elements.
Averee's fashion favorites from the PGA Tour's Honda Classic
The Honda Classic wrapped up on Sunday and in Palm Beach, Florida, fashion, the players dressed for sunny skies, palm trees and bright green fairways. Vibrant colors and eye-catching patterns took the stage this year as players are expanding their comfort zone.
11 Stylish Pieces of Ski Gear That Look Good on and Off the Slopes
Ski gear is a world unto itself and you’ll want to be extra careful about where you invest: some pieces look cool but lack in performance; others are the real deal but hardly look appropriate for après activities. Here, we’ve selected some of the season’s finest ski apparel and accessories, so you can rest assured that your look will perform on and off the slopes.
LEADING ITALIAN LUXURY SPORTSWEAR, CHERVÓ, DEBUTS ITS LIMITED EDITION MEDITERRANEO COLLECTION
The Italian luxury golf and sportswear brand, Chervò launches their newest Mediterraneo 22’ Collection just in time for the new year. As they celebrate 40 years in the industry, the brand is excited to continue delivering the highest quality of standards and modern design elements with each and every collection.
The Want List: Cozy Italian Luxury Activewear from CHERVO
Whether your winter vacation plans involve a Caribbean resort or hitting the slopes, the Italian luxury sportswear brand, Chervò has the perfect outfit. Priding itself on quality, Chervò combines all-Italian style with highly technical fabrics, making their pieces ideal for winter travel. For golfing or skiing, or simply looking chic in the lounge, Chervò has you covered.
The Evolution of the Vision of Chervò’s High-Tech, Luxury Sportswear
Chervò is a forty-year-old prestigious Italian brand of sportswear, designed and dedicated to leisure pursuits. But this brand is more than it appears. Certainly, their apparel is designed for an active, high-end lifestyle, but it is also a company that uses the highest components of new technology to make their apparel eco-sensitive, water-repellent, and in all ways, stronger.
f there’s a golfer on your gift list this holiday season, there’s probably no easier person to shop for. Players are always in need of stuff—whether it’s a sharp new polo, an unembarrassing hat to fend off summer’s blazing sun (or a snowbird winter day), or a replacement box or two of quality golf balls. You see, the best gifts for golfers don’t have to be out of the box. In this case, practical gifts are the way to go.
'Inspired by nature': New Chervó USA fall/winter collection highlights seasonal mood designs
Chervó USA, an Italian luxury golf and sportswear brand, has introduced its new Fall/Winter collection that mimics nature through earth tones. The collection features three seasonal mood designs to complement different on- and off-the-course occasions: Active Sport, Mauve and Mountain Sunset.
Former Texas A&M Aggie Johannes Veerman wins for first time on European Tour
Johannes Veerman is on a bit of run. In his 59th start on the European Tour, Veerman is finally a winner, claiming the D+D Real Czech Masters in Prague.
2021 British Open: What Players Will Wear at Open Championship at Royal St. George's
The 149th British Open.at Royal St. George's is sure to bring unpredictability, whether it be the weather or the winner. See what the top players will wear during the week.
Father’s Day Gift Guide: The Best Golf Clothing And Shoes For Dad
Then, in 1987, when breathable outdoor fabrics were still in their infancy, he took up golf and created Chervò AcquaBlock, a fully waterproof light, silent, and breathable fabric that quickly made the company one of the best-known golf brands in Europe, worn by numerous professional players on the PGA European Tour and Ladies European Tour.
2021 Father's Day Gift Guide: The Best Golf Gifts for Dad
Bucket hats are arguably the most useful golf accessory. Not only do these wide-brimmed caps provide the best sun protection, they’re also incredibly on-trend in the fashion world.
Decades before teeing up a golf apparel brand with his brother, co-founder and creative director Peter Erlacher was an accomplished alpine ski racer in the late 1960s and early 1970s. While coaching was a calling, the profession didn’t exactly pay big bucks. Dive into how a side hustle inspired Peter to band together with his brother Manfred and create their own global sportswear brand, Chervò nearly 40 years ago.
Silent golf rainwear? This Italian ski brand (Chervò) is making it
Noisy rainwear? No more. Co- Founder and Chief Designer Peter Erlacher was familiar with the design and styles of sportswear in the 80s and recognized that golf was a game designed to be played outdoors for many hours and sometimes in rain. He believed that old-fashioned rainwear interrupted a golfer’s smooth swing with its stiff and noisy fabric, so he created Chervò AquaBlock technology, golf rainwear that minimized the noise of standard rainwear...
25TH Annual Men of the Year, Holiday Gift Guide Issue
Not all winter performance jackets are created equal and GQ recognized just that. Meet The MONDELLO Jacket, Featured in GQ, DECEMBER 2020 25TH Annual Men of the Year, Holiday Gift Guide Issue. Live beyond the boundaries with our Tech Fabrics created for extreme winter temps. The Pro-Therm, Comfort, Aqua Drop, Happy Goose; down free, hygienic, heat retention, and eco-friendly offer maximum thermal insulation and flexibility for optimal style and performance.
