THE CHERVÒ EXPERIENCE
Chervò x Gradient Racing
We are taking a wide turn in our performance wear…we are taking Chervò from the course to the track.
Gradient Racing announced a commercial partnership with Italian luxury golf and sportswear brand, Chervò. The partnership will see Gradient Racing drivers, Sheena Monk and Katherine Legge join the Team Chervò roster of athletes and the brand will become the Official Apparel Partner of Gradient Racing. The company, based in Verona, will see its logo on the #66 JG Wentworth Acura NSX GT3 Evo22 for the remainder of the 2023 IMSA WeatherTech Championship season. The partnership will include crossover media and content events as well as promotions featuring Gradient’s driver lineup and Chervò’s roster of PGA and LPGA Tour Professionals.
Chervo USA’s Managing Partner, Layne Dempsey, is excited by the potential of the partnership. "Chervò and Gradient Racing share a passion for excellence and a drive for success just as the racers strive for victory on the racetrack. Together, we embark on a thrilling journey, fueled by the relentless pursuit of victory and the determination to push the boundaries of performance wear. Our mission is to outfit the team in the finest Italian performance wear that embodies their dedication, style, and performance on and off the track. Together, we create a winning combination that elevates both performance fashion and motorsport to new heights."
“This is a fantastic opportunity for everyone involved,” explained Gradient Racing Team Principal, Andris Laivins. “We are excited about the opportunity to help increase Chervò’s visibility outside of golf and by the potential for us to create unique content while aligning with a brand of such exceptional quality.”
"As someone with a keen interest in fashion, I was immediately impressed by the construction and materials of Chervo's sportswear,” said Sheena Monk, driver of the Gradient Racing #66 JG Wentworth Acura NSX GT3 Evo22.. “Beyond the functional athletic design and luxurious styling, the clothing is comfortable, flattering, and performs at the golf course, the race track, and in my personal life."
For Monk’s teammate, Katherine Legge, looking good and feeling good out of the car is an important part of every race weekend. “My Chervò clothing is the perfect blend of quality, comfort and style. I love how it feels, functions and fits. When you are at a racetrack you need to be functional and comfortable. Chervò makes us look good while performing better than other team wear I've worn. It is great for the golf course, but even better at the race track.”
The next event for the new partnership will be this week’s Chevrolet Grand Prix at Canadian Tire Motorsport Park, The Green Flag drops on Sunday, July 9th at 12:05pm EST.
